On November 10, 2012 over 500 independent toy retailers around the country are uniting to celebrate Neighborhood Toy Store Day. Becky & Me Toys in Glenview and Evanston will once again participate in the event that spotlights the expert advice and service families have come to expect from the stores and its employees. There will be activities, demonstrations, and giveaways throughout the day.
Neighborhood Toy Store Day, held on the second Saturday of November, reminds consumers of the importance of independent toy stores and the value of shopping within their local community. Shopping at neighborhood and independent retailers increases consumer choice and it preserves jobs and local character. According to the 3/50 Project, for every $100 spent in local, independently-owned stores, $68 returns to the community in the form of taxes, salaries, charitable contributions, children’s educational programs and more, in contrast with only $43 dollars when consumers spend their money at a national chain. When consumers buy online, nothing returns to the community.
ASTRA (American Specialty Toy Retailing Association) retailers will highlight toys from ASTRA’s 2012 Best Toys for Kids Award list during the Neighborhood Toy Store Day event. This list honors toys that deliver exceptional value and expand a child’s imagination and creativity. The toys were chosen by hundreds of retail experts in the specialty toy industry.
“It’s very important for consumers to understand the uniqueness and outstanding quality of toys found at their local toy store versus a national chain,” stated Kathleen McHugh, of ASTRA. “Many of the toys you see at independently owned toy stores are not advertised on television and are mostly made by small manufacturers.” McHugh urged shoppers to take this opportunity to be part of a celebration of community and to get to know their neighborhood toy store on Neighborhood Toy Store Day. “They will undoubtedly discover a universe of play possibilities and superior service, right in their own neighborhood.”
Becky & Me Toys prides itself on great service, great products, and great presentation in their stores. Owners Peggy and Ron Sebert bring years of experience in teaching. They strongly believe that children grow and learn through play. Becky Sebert is currently a first grade teacher, so many of the toys are “kid-tested” in her classroom. Becky says, “We look for innovative, unique, and engaging toys. And we are always there to help customers find the perfect product for the special kids in their lives.”